A Simple 2025 Guide To Shopping In Prague
As the Czech Republic's capital and the country's largest city, Prague’s population can swell to nearly 2 million due to an influx of tourists. The city is highly attractive to numerous brands, featuring a mix of global mass-market and luxury stores alongside small local businesses. In this article, we’ll provide a comprehensive breakdown of the brands you can find in Prague, along with insider tips on the best shopping spots.
Is Prague Cheap for Shopping?
The short answer is "no." While the Czech capital is well worth visiting for its historical and cultural heritage, it’s not the place to hunt for bargains. Due to high import rates and rising inflation, the average prices for clothes, footwear, electronics, and even groceries are noticeably higher.
For example, a new iPhone costs almost 9% more in the Czech Republic than in the USA. Similarly, a mass-market dress is about 7% pricier in Prague than in neighboring Germany.
Many locals regularly travel abroad to Poland, Austria, or Germany to shop for goods that are more affordable than in the Czech Republic. Even grocery shopping is often done at supermarkets near the border. There have even been reports of Czechs making mass purchases at a grocery store near Silesia (a northern region of Czechia), which led to frustration among Polish residents. Some Poles responded by vandalizing cars with Czech license plates.
Where to go clothes shopping in Prague?
If you only have a few hours for your shopping spree, we recommend staying in the city center (Prague 1 district) and heading to Wenceslas Square and Na Příkopě Street. Here is where you will find famous mass-market brands such as Zara, Mango, H&H, C&A, Marks&Spenser, Foot Locker, United Colours of Benetton, Nike, Addidas, Primark, Bershka, Gant, Lacoste, Office shoes, Sephora, Douglas, etc. You can also head to the Palladium shopping mall at the end of Na Příkopě Street; it has several floors of stores, but it can get quite crowded.
For luxury brand shopping, there is only one place to go and that is Pařížská Street.
If you can set aside a day to explore the shops, head to Westfield Chodov Shopping Mall. It is the biggest one in the Czech Republic, they have most brands we have mentioned above including affordable brands such as House, Humanic, Jack&Jones, Lindex, Mohito, and high-end stores like COS, Clavin Klein, Boss, Michael Kors, Diesel, Estee Lauder, FJÄLL RÄVEN, Hogl, Hugo, Kara, MARC O´POLO, Massimo Dutti, etc. Chodov shopping mall is located on the Chodov metro station, Red Line, and it can take up to 50 minutes to get there from the city center.
Another shopping mall we can recommend is Novy Smichov, which is closer to the city center (about 10-20 minutes away). They have a smaller selection of brands compared to Chodov, but if you are looking for generic mass-market shops, it is a good option.
List of shopping malls in Prague
Westfield Chodov Shopping Mall - The largest shopping mall in the Czech Republic, with 263 stores, is about a 30-minute trip from the city center.
Novy Smichov - One of the biggest shopping malls in Prague, with 70 fashion brands and various miscellaneous stores.
Palladium - The nearest shopping mall to Prague city center with nearly 50 fashion brands.
Centrum Černý Most - Located on the terminal stop of the metro yellow line, this Westfield group mall features a wide selection of clothing brands, and about 180 stores in total.
Metropole Zličín -The third Westfield mall, featuring approximately 140 stores, is located at the opposite end of the yellow metro line.
Obchodní centrum Letňany - Located at the final stop of the Red metro line, this shopping center offers a mid-range selection of clothing brands.
Galerie Harfa - This mall, with Dino Park as its main attraction and its proximity to the O2 Arena, is about 15 minutes from the city center and offers a decent selection of stores.
Arkády Pankrác - A smaller mall with around 30 clothing brands located 20 minutes away from the city center.
OC Quadrio - Another central mall with a great food court and a small selection of brands.
Máj - House of Fun - A neighbor to the abovementioned mall, this location is primarily an entertainment center but also features a few stores.
Atrium Flora - This Prague 2 mall has a small range of clothing brands and convenience stores.
Prague Fashion Outlets - Are they worth it?
Prague has a few fashion outlets; however, if you’re a seasoned shopper, you’re unlikely to be impressed. Firstly, their selection doesn’t compare to outlets in Italy, Germany, or even Austria. Secondly, they are inconveniently located, requiring you to dedicate an entire day to your visit, with no guarantee of success. Lastly, the discounts aren’t particularly impressive, especially since the collections available often date back several seasons.
That might seem like a harsh critique, but if you come from a country with an abundance of options, you’ll be glad you saved your day for a longer stroll in the city center, shopping for local brands instead. If you decide to try your luck nevertheless, bear in mind that both outlets have shuttle buses you can use, and might not provide returns even for items purchased on the same day of your visit.
What Should You Buy in Prague?
We recommend shopping for local products, such as Czech crystal and Bohemian glass, leather goods, garnet jewelry, and Czech designer clothing. Additionally, consider bringing home Czech delicacies like Prague ham, Becherovka, Slivovice, Oplatky (wafers), and cheese.
A list of Czech brands we love ❤️
dogumi - Clothes, jewelry, accessories, souvenirs, and more!
100CLASS concept store - Local designers and independent European brands.
BACKYARD design concept store - Local designers and independent European brands.
Botanicus Ungelt - Natural cosmetics, oils, spices, candles, and jams.
CZECHDESIGN Shop - Backpacks, jewelry, accessories, and more.
Deelive design store - Homewear, decor, accessories, clothes, bags.
Kuráž - Affordable pieces by Czech and Slovak designers.
Orel and friends - Locally made gifts and souvenirs.
Tvorba Store - Clothes, ceramics, and other accessories of local and independent brands.
27JEWELRY - Gold and precious handcrafted stones jewelry.
Where to shop for Czech Glass and Bohemian Crystal?
Moser - This one’s a no-brainer! Founded in Karlovy Vary in 1857, Moser became the first iconic trademark of luxury crystal production. Their wine glass set (three glasses) is approximately 600 EUR, while six champagne glasses will cost up to 2,000 EUR. Their signature product, a vase, ranges in price from 1,000 to 30,000 EUR. You can visit the Moser Crystal shop at Černá Růže, Na Příkopě 853/12, in Prague 1.
Pragl - Another local brand that made it to the top of our list is Pragl. They offer a one-of-a-kind glass-blowing experience, allowing you to create and take home your very own glass masterpiece. We tried it and were blown away (ha-ha) by this craft!
If you’re worried that the result of your efforts might not be worth bringing home, don’t worry. The glassblower (hi, Dave!) will ensure that the piece you create is not only presentable but something you’ll proudly show to family and friends. Keep in mind that the glass needs at least 24 hours to cool down, so make sure you have an extra day to pick it up from the shop.
Crystal Dana Bohemia Prague - This centrally located store offers a wide selection of crystal, glass, and porcelain pieces. With their wide range of products, you'll find both luxurious gifts and affordable options. A set of three ornamented porcelain plates costs around 200 EUR, while a crystal vase is priced at 40 EUR.
Prague House of Porcelain - This store has one of the largest selections of dishes and decorations for affordable prices. A glass vase costs around 45 EUR, and a tea set will cost around 200 EUR.
